The Greater Toronto Area is in the midst of a battle royale in grocery home delivery, with established third-party services like Instacart battling owned offerings from Loblaw and Metro. And, in June, Sobeys entered the fray with the launch of Voilà.
To add a human touch to marketing that supports Voilà’s launch, Sobeys arranged to have the Toronto Maple Leafs’ team mascot, Carlton the Bear, make deliveries to the Fairmont Royal York hotel in Toronto, one of two “hubs” for NHL players…
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