From the outset of the Covid-19 Pandemic, many companies around the world have had to shift focus as their prominent business ground to a halt. bp3D CREATIVES, a company known for designing and fabricating creative displays and exhibit solutions for clients within the event, trade show, retail and experiential marketing sectors, saw these very industries shut down and projects vanish within a matter of days. As the world began to quarantine and events, tradeshows and any other mass gatherings were cancelled, a shift in focus was immediately required.
During Toronto’s 2003 SARS outbreak, Bruce Playfoot, President of bp3D CREATIVES, provided a unique custom solution to cover keyboards, phones and other devices within hospitals and schools with a proprietary material. This product helped eliminate the spread of germs and the damage caused by the cleansers being used during that period to combat transmission of the virus. Using their extensive experience, Bruce and his team reconceptualized the product for mass retail implementation and launched the solution as SAFEGUARDS.
Canada’s Largest Grocery Store chain has installed SAFEGUARDS on all their POS debit/credit card terminals across the country
SAFEGUARDS are an exceptionally durable transparent membrane, formed and fitted to cover POS devices, Keyboards and Office Phone Systems. This membrane does not create any interference to RFID transmissions during payment and is designed to have cleaning products or sprays, including bleach, applied directly to its surface – strong cleaners and disinfectants will not harm the material. SAFEGUARDS is a durable barrier preventing liquids leaking between keypad buttons, stopping damage to sensitive electronics, and eliminating the replacement of devices and costly service calls.
Retail companies spend millions of dollars on POS systems and other electronics – where warranty becomes void if liquid is involved – SAFEGUARDS protect their investment
bp3D CREATIVES approached Canada’s largest grocery store chain to offer this solution to protect electronic payment systems as well as provide a safe payment experience for its customers. Following a 30-day, five-store trial in the Greater Toronto Area the product performed flawlessly. bp3D CREATIVES was awarded an order to produce SAFEGUARDS for all the POS debit/credit card terminals in every store across the country.
“For this particular order, the SAFEGUARDS product was customized to fit the client’s need for full functionality.” said Dayna Graham, Production Manager at bp3D CREATIVES. “The key elements and request from this client were to have SAFEGUARDS install without adhesive and to have the card swiping slot fully functional while protecting the equipment – we delivered on both requirements.”
With SAFEGUARDS installed, POS terminal keypads can be cleaned and sanitized after every transaction so customers can feel safe making their purchases
The results have been dramatically successful, as in the early days of the pandemic, many of the terminals were being lost to cleaning fluids being applied directly which in turn cost the company greatly. SAFEGUARDS have literally made the terminals impervious to liquid damage avoiding device loss and unwanted costly service calls
bp3D CREATIVES produces SAFEGUARDS in Canada for retailers, distributors, manufacturers as well as custom solutions.
For info on how you can order SAFEGUARDS,
contact us at: hi@bp3dcreatives.com
www.safeguardspos.com
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